Pedro Sttau

Most people tend to attribute Google’s success over their direct competitors to things such has technological advantage from any stand point, the search product itself being more usable and accessible, and of course, brand trust and recognition.

However, I think that one key factor isn’t taken into account. Unlike Ask, Yahoo and Live search, Google is an international Search Engine. Goggles engine provides relevant (or at least they try to) results based on the country your search from.

If I’m searching for a Web Design firm in Portugal I don’t want to be served American or firms based on the UK.

By a simply switch in Google’s country extension, I am able to get much more relevant results based on my Nation’s market.

Now, It’s uncomprehensable to me how all the other major engines tend to scarp and ignore markets outside the US and Uk.

Of course that neither of them restrict content from abroad, but the the results are neither relevant or optimized to the places where the queries are being done.

Modern search is about relevancy, Google understands this.

Tags: Google

You can leave a response, or trackback from your own site.