Its common to see companies plan initiatives to improve their culture in an attempt to get it to align to some sort of an ideal or vision of what the company should stand for. The problem is that if the organisation isn’t already what it to sell itself to be, the culture of the company isn’t going to be either.
Culture is always a reflection of the past and present, it is completely oblivious to the future, it doesn’t care about any plans or short term initiatives.
In short, the culture of a company is the result of what a company has actually been in past and what is actually represents today. If staff is demotivated, cynic and shows lack of passion and belief in the companies mission, this is what the culture actually is, the mission itself is meaningless if its not backed by people that truly believe in it.
Is it possible to significantly change the culture of a company? Absolutely, but this cant be done over night and it will take a level of commitment and introspection that most companies are quite simply not ready for.
Understanding why an organisation exists is important, but being able to stand by it when things get tough is what will ultimately create a belief system that will attract the right type of talent and the right set of behaviours.
The culture of a company is something that becomes, its not something that is done.