Why Google will never go after the purchase of links
In most countries, with the exception of Colombia, governments combat drug traffic by going after the source of the problem. They do this because it is quite simply the most logical and efficient thing to do. By cutting the supply chain you consequently create a market imbalance that although doesn’t solve the issue; it is highly effective in reducing the intensity of the problem.
If the offer is more scarce, the product price will naturally inflate, and will make it less accessible to buy. Doesn’t take away the need, but it makes it a lot harder buy the product itself. Additionally, the existing consumer base will not just go away, it’s just not that simple. Once an addict, always an addict, and as soon as Google realizes this better for all of us.
So what they are obviously looking into is the sites that are selling the links, hoping to impact the way the market is perceived by consumers who aren’t already in them.
As for us link junkies, I’m guessing at worse we will see many of our inbound links neutralized, but that is pretty much the worse case scenario.
Using the Narcotic analogy, marginalizing Webmasters that buy links like criminals is the same thing as marginalizing narcotic consumers, it won’t solve the problem, it will just help create more and more.
So the only way Google can fight this is by killing the supply chain, and I believe that it is exactly what they are doing, regardless of all of the Fire-works stating that they are after the buyers.
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Finally some frieking common sense!