People don’t buy what you do but why you do it

I couldn’t agree more with this statement. If we think about it, truly successful companies are driven by something with far greater significance then profit. Google for example is driven by the the belief that information should be freely accessible to everyone, while Apple is all about designing beautiful accessible pieces of technology that happen to be computers. This is how modern companies operate, this is how every entrepreneur should approach an idea, making profit a natural consequence of a fantastic and powerful idea!

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2 Responses to “People don’t buy what you do but why you do it”

  1. Terracotta Journeys May 9th, 2010 at 5:50 am

    Great inspiring presentation. Thanks for sharing the knowledge and ideas.

  2. Pedro Sttau May 10th, 2010 at 6:15 pm

    Thanks Pedro! my pleasure!

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