Pedro Sttau

As some of you know, I completely changed the URL structure of this blog. I only got away with it because the this is a relatively recent blog and I don’t have that many inbound to specific posts yet.

For those of you who have well established Blogs/websites, and don’t have a lot of technical knowledge, or are not familiar with the Apache Mod_rewrite this might come in handy.

Principle nº 1: Don’t move posts unless it’s absolutely necessary.

If you have you have no choice, I suggest you go for a simple Mod_rewrite redirect that will do a clean redirect to the new location of the old post.

Simple .HTACCESS redirect:

1. Obtain all of the old Urls
2. Open your notepad and add the following line of code
Redirect 301 /old.php http://www.yoursite.com/newurl.php
3. Save the file and name it: .htaccess
4. Upload it to your server.

Redirection Rewriting a Rule

RewriteEngine on
RewriteRule ^old\.php$ newurl.php

Two weeks ago I talked about a post on WebStraction’s blog about the new Yahoo Class Directive.

The blog has a very interesting insight about how content should be dealt with by the SE’s. On a recent post webstractions reinforced the idea that the Bots should be told what constitutes content within a webpage. By doing so we are assuming by default that webpages don’t have content, but in reality, isn’t the primary purpose of a webpage to provide content?

I don’t necessarily agree with this concept.
So as far as I’m concerned, it makes a lot more sense to filter out what we don’t want indexed then the opposite,

On a more technical aspect Webstractions proposes the usage of the robots tag with new elements present and defined in an attribute within the tag. Very interesting read.

WebStractions Selective Page Indexing Directives

Just read a great post by webstractions that I would like to share with you guys.

He comes up with a very interesting concept that seems to provide much more logical approach to the new indexing filtering method that Yahoo is deploying.

WebStractions presented several alternatives. One of them is the creation of a new tag such has that I presume would wrap around the content that you wish not to get indexed.

However, the most interesting idea was the usage of the old REL attribute (Relation) to dictate the purpose and origin of a given content. Could agree more with WebStractions, if it’s not original content, it quite simply shouldn’t be indexed as if it were.

I still that Yahoo is leading the way, and it’s much better having this tool then nothing to work with, using a CSS class to filter our content is a rather dubious decision., would certainly be very interested to know the reasons behind this choice.

WebStractions Yahoo’s Robots-NoContent Another shade of NoFollow

So it seems that in this case the common knowledge is accurate.

I am very surprised at how fast the site’s IP change affected our SERPs.

Our website (www.easylogics.com) was crawled 23 hours ago. Precisely 2 hours later the following SERPs changes occurred:

Keyword: Web Design – We moved up one position on Google.pt: from #11 to #10
Keyword: Web Marketing- We moved up an astounding 3 positions on Google.pt: from #9 to #6

So clearly, this is an indication of how important the Server IP in relation to the place where the query is being made from.

In the next hours I will post an additional the other websites I mentioned that will be transferred from the US to a local IP and will post the results.