Pedro Sttau

One the questions that I keep getting from colleagues who aren’t involved in the Search Engine Optimization arena is how many keywords should they to optimize their website for.

First of all, Web Pages are optimized, not websites. A web site is usually constituted by several web pages that can rank for various terms that have a life of their own.

As you might be aware of, the number of times a specific word is found on a page plays an important role on how that page will rank for with that particular term. However Google has several mechanisms in place that prevent content publishers from abusing the factor. This is where the Keyword Density factor comes in.

An optimal keyword density is a good balance between a specific word and the rest of the content published on a web page. Clustering a page with a keyword will have an adverse affect on how that page ranks for that keyword on Google, as the page will be identified as spam.

Another aspect that should be taken into the account is the less time = ROI.
The less time you spend optimizing your website for good results the better your return of investment is. This is one of the things that I have noted to blog about in the future that I think most SEO specialists tend to forget.

The fact that you achieved the ranks you proposed yourself to achieve isn’t necessarily a victory. Always ask yourself, how much time did this action take from me?

Choosing your keywords carefully is always the best way to go.

Keyword Research

Find your market’s niches

Web Market investors always tend to go for the keywords that they would search for, remember that internet user behaviour is completely different from the regular consumer.

You will be surprised at the queries that your potential clients are doing. In this industry never assume that you know something without testing it out.

Tools for Research

Although meant to be used for PPC campaigns, the Google Keyword tool provides you with the Google Search Volume information for any particular term that you search for that can be used in your Organic keyword selection. It’s a great tool to find good niches within your market based on the search volume data provided by Google.

Another useful tool that can aid you in your Keyword selection process is Google trends. It gives you a pretty good idea of how a certain search term does in terms of search volume, with the extra bonus is spreading this through out the year. This is extremely important as it allows you to program your investment during the year. Ideally, you should change the keywords you invest in depending on how well they do thought certain periods.

On-site Keyword Optimization

Placing the Keywords in the Meta tags, does it matter?

No, at least not for Google, but it doesn’t hurt! How Google treats the Keyword Meta Tag is still not very clear, but what we do know is that as far as relevancy is concerned, they don’t matter. It is also a possibility that Google looks for repetition of keywords in the Meta Tag to look for spammers, so take this into account when building your keyword Meta Tag.

Keyword Density

The Keyword density factor is one of the most disregarded and at the same time abused elements of Google’s algorithm. To put it very blatantly, Keyword density refers to the percentage of a given keyword within a specific web page’s content.

Through a Search Engine’s perspective, it means that repetition means relevancy.

Getting inbound links to benefit specific keywords within web pages

Although the purpose of this post is to provide a few tips on how to chose and where to place your keywords, without really focusing on link building, here are a few tips to optimize your optimized Keywords:

Let’s suppose that you have a web page that talks about Coffee Mugs, and let’s suppose that it is an interesting niche, and that you have an affiliate campaign set and ready to go for this particular branch of products.

If your website is about Coffee Mugs, or if you have more related internal links pointing
So how should I proceed to market that webpage.

1. Make sure the keyword density is right within the page

2. Try and place the keyword in the title of the webpage in the first position of the title tag (it does matter). Ex. Coffee Mugs – Mysite

3. Place the Keyword in a Header tag. If it is an article the ideal structure would be; placing the Keyword in the Title of the article wrapped around h1 tags and in the short description of the article wrapped around header 2 tags.

4. Get properly anchored inbound links from websites related to Coffe Muggs. Google is all about contextualization. If your Web Page is getting links from Web Pages that are in context to what your page is talking about, the importance of that page will logically increase. (Even better if those contextual inbounds have are authoritative).

http://www.seochat.com/c/a/Choosing-Keywords-Help/Choosing-and-Researching-Keywords/

So things are heating up!

I have been getting a couple of emails of people asking me why the hell do I watch the show, the answer is simple, it’s fun, and it’s entertaining!

I think the pace is really picking up and the producers are showing real versatility, listening to feedback and changing/improving the show accordingly. Something that I forgot to mention in my last post, is that the new sketch “share something in 60 seconds” is really nice, and Jonathan is doing such a great job presenting it, he is by far the best communicator in the show as far as I am concerned.

As expected Episode 3 focuses a lot more on what the teams are doing and not so much on the “how’s”. I don’t really think any of us were expecting technicalities from this show, so it’s nice to see the producers keeping it simple.

Although quite expected to those of us who have experience with affiliate marketing, one of the main things that we have seen so far is that even if you have a lot of experience and connections, making money overnight is very hard. We will be seeing the revenue consistently increase as the days pass and as the “marketers” processes settle, but I can’t help it but feel that the results will always be rather “factitious” since the team leaders are relying on their connections to get the revenue. I understand that connections are a huge part Affiliate Marketing and business in general, but I was looking forward to see a “stock” event rather then to find out who has a better machine under the hood.

On this episode we saw Shoemoney’s team seriously underachieving, while Ken Mcarthur’s team continues to dominate. It’s very early in the game to make performance evaluations, so right now I’m content to sit back and enjoy the Shoe.