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	<title>Pedro Sttau &#187; Business</title>
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	<description>Search Engine Optimization Thoughts, Ideas and experiments.</description>
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		<title>People don&#8217;t buy what you do but why you do it</title>
		<link>http://www.pedrosttau.com/people-dont-buy-what-you-do-but-why-you-do-it/</link>
		<comments>http://www.pedrosttau.com/people-dont-buy-what-you-do-but-why-you-do-it/#comments</comments>
		<pubDate>Sat, 08 May 2010 23:46:21 +0000</pubDate>
		<dc:creator>Pedro Sttau</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pedrosttau.com/?p=277</guid>
		<description><![CDATA[I couldn&#8217;t agree more with this statement. If we think about it, truly successful companies are driven by something with far greater significance then profit. Google for example is driven by the the belief that information should be freely accessible to everyone, while Apple is all about designing beautiful accessible pieces of technology that happen [...]]]></description>
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		<title>Philip Kotler on Marketing Strategy</title>
		<link>http://www.pedrosttau.com/philip-kotler-on-marketing-strategy/</link>
		<comments>http://www.pedrosttau.com/philip-kotler-on-marketing-strategy/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 03:53:59 +0000</pubDate>
		<dc:creator>Pedro Sttau</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pedrosttau.com/?p=273</guid>
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		<title>Why you shouldn’t trust Marketeers</title>
		<link>http://www.pedrosttau.com/why-you-shouldn%e2%80%99t-trust-marketeers/</link>
		<comments>http://www.pedrosttau.com/why-you-shouldn%e2%80%99t-trust-marketeers/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 02:16:03 +0000</pubDate>
		<dc:creator>Pedro Sttau</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.pedrosttau.com/?p=254</guid>
		<description><![CDATA[The answer is quite straight forward, because he simply tells you NOT too, over and over again. And yes, in case you are wondering it’s the disclosure issue again. 
Let me just give provide some of the background so that everyone knows what I am talking about. 
First and foremost, I have nothing against Shoemoney, [...]]]></description>
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		<title>Google&#8217;s Nikesh Arora about the evolution of the Internet and new business opportunities</title>
		<link>http://www.pedrosttau.com/googles-nikesh-arora-about-the-evolution-of-the-internet-and-new-business-opportunities/</link>
		<comments>http://www.pedrosttau.com/googles-nikesh-arora-about-the-evolution-of-the-internet-and-new-business-opportunities/#comments</comments>
		<pubDate>Sat, 21 Jul 2007 00:51:35 +0000</pubDate>
		<dc:creator>Pedro Sttau</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Google]]></category>

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		<description><![CDATA[My friend Nikesh talks about the Internet as a Global Economical revolution at the Institute of Directors 2007 annual convention.
One of the things he said that I really found curious is that all of the new successful Internet start ups always come about with two founders, Google, Youtube, Myspace, Skype, Facebook, etc&#8230;
Being in an Internet [...]]]></description>
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		<title>Is there such a thing as “Unsellable”?</title>
		<link>http://www.pedrosttau.com/is-there-such-a-thing-as-%e2%80%9cunsellable%e2%80%9d/</link>
		<comments>http://www.pedrosttau.com/is-there-such-a-thing-as-%e2%80%9cunsellable%e2%80%9d/#comments</comments>
		<pubDate>Tue, 17 Apr 2007 18:42:14 +0000</pubDate>
		<dc:creator>Pedro Sttau</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Pay per click]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Just today I was speaking with a friend of mine who I ran a PPC campaign for that quite simply didn’t take off at all. 
The campaign was very well planned out, the landing page was very carefully designed, the sales pitch was and very attractive, and we had plenty of ad variations that used [...]]]></description>
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