Pedro Sttau

So it seems that Google is starting to take more active measures against the purchase and sale of links. In a recent post in his Blog, Matt Cutt’s states that Google is testing new systems against the purchase and sale of links. Whether this involves a direct Algorithmic change or not is not clear, but it is definitely something that is being prioritized.

My guess is that Google is improving the mechanism used of find sites that are selling links and automatically preventing them from passing on Page Rank and Link weight.

It doesn’t seem plausible that Google is pursuing the purchase of links itself, as it is pretty much impossible to attribute responsibility for external content.

Even the new Spam reporting system isn’t very clear. Matt Cuts encourages Webmasters to report sites that are selling and buying links by adding the “transaction” trace in the report form.

But how exactly does this prove anything except that site A is selling links? What prevents anyone from buying a bunch of cheap links with his competitors URL and then sending a nice tidy report via WebMaster Central?

Additionally, before selling links, many directories add sites without asking the owners for permission, making it impossible to know if a purchase was done or not. So it is obvious to me that Google is going after the source of the problem rather then those who are taking advantage of this loophole in Google’s Algorithm concept.

If the Anti-Spam team finds an effective way of neutralizing the sites that are selling links, spending money in buying them will be useless.

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