Adwords serving ads based on the user search history data
For all of you that are wondering why Google needs our Search History data, the obvious is now slowly becoming reality.
Adwords is begging to serve ads that are influenced by he user’s history search data.
I first read this on a post by Barry Barry Schwartz at Search Engine Land
Personalized AdWords Google Ads You See Influenced By Previous Searches that explains how this is being implemented.
The idea is pretty simple, you do a search on Holidays, and then do a search for Portugal, the next time you search for Holidays you will be served ads of holidays in Portugal.
Very slick, and this is wonderful news for advertisers since it will increase the contextuality of the ads, and consequently the conversion rates.
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